PPC (Pay Per Click) & Google Ads Course At AIDM Academy
We are a leading Digital Marketing Institute for Google Ads Course with 100% placement Support. We provide online classes for Google Adwords and PPC. Know more about Google Ads and apply for our course here.
Google Ads Course Overview
Pay Per Click (PPC)& Google ads Course is the one of the most crucial digital marketing branch which involves core understanding of keywords, Market positioning, target audience, and much more. The PPC experts are responsible for not only displaying business ads on first pages of search results, but also taking it further to lead conversion.
PPC expert is one of the most paid digital marketing positions and has immense scope in today’s as well as future market.
Google Ads Course Syllabus
We are a top rated Institute for Google Ads Course. If you want to start your career as a Digital Marketing Professional, then we can help you achieve your goal. We have best trainers and most advanced online tools to make sure that you become a ninja in Google Ads.
Understand the dynamics of Ad Rank, auction processes, and effective bidding strategies for optimal results.
Master the art of keyword research to identify and target the most relevant search terms for your campaigns.
Learn the essentials of creating and managing accounts, including setting up Manager Accounts for streamlined operations.
Explore the various Google networks and understand where your ads can be displayed for maximum visibility.
Gain insights into the fundamentals of Search Campaigns and how they operate within the Google advertising ecosystem.
Organize campaigns effectively with ad group division and stay updated on trending concepts in digital advertising.
Develop compelling ad copy ideas and utilize Dynamic Keyword Insertion (DKI) techniques to enhance Click-Through Rates (CTR).
Explore ad extensions and assets to improve the quality score of your ads for better performance.
Learn the art of monitoring and optimizing campaigns for ongoing success and improved return on investment.
Identify and measure key performance indicators to gauge the effectiveness of your advertising efforts.
Implement conversion tracking mechanisms to measure and analyze the success of your campaigns.
Understand Demand-Side Platform (DSP) networks and employ effective bidding strategies for display advertising.
Refine ad targeting based on interests and buyer personas for precise audience engagement.
Explore various ad creation sizes to ensure compatibility across different platforms and devices.
Dive into the world of video advertising, focusing on targeting strategies and effective bidding techniques.
Explore different types of video ads, optimize them for performance, and measure success through key performance indicators.
Delve into Performance Max, local campaigns, optimize Google Maps strategies, and explore the dynamics of Discovery Ads.
Importance of Local Ads
Creating Local Ads
Understand the Google Merchant Center and its role in managing and showcasing product listings.
Apply your knowledge through real-life case studies and hands-on practice with live campaigns to enhance practical skills.
Tools Covered in Our Digital Marketing Course
Explore a comprehensive digital marketing training program designed to equip you with the essential tools and platform knowledge crucial for success in this dynamic field.
Tools Covered in Our Digital Marketing Course
Explore a comprehensive digital marketing training program designed to equip you with the essential tools and platform knowledge crucial for success in this dynamic field.
We Provide You With A Platform To Learn, Upskill And Excel
Join us on a journey of continuous learning and professional growth.
About Instructor
Abhishek Srivastava
Meet Abhishek Srivastava, a highly experienced digital marketing trainer with over 7+ years in the industry. Specializing in teaching businesses and individuals how to effectively promote their products or services through digital channels, Abhishek has a deep understanding of the latest digital marketing trends, techniques, and tools. From creating training materials and delivering presentations and workshops, to providing one-on-one coaching and assessing student progress, he has the skills and expertise to help students improve their digital marketing skills.
With a background in Web Development & Digital Marketing Manager, Abhishek is able to recommend the best digital marketing tools and technologies for a particular situation. Whether you’re a business looking to improve your online presence or an individual looking to boost your career in digital marketing, Abhishek can help you achieve your goals.
Access a Diverse Range Of Courses Designed To Enhance Your Expertise.
Skill
Demonstrate your skills and dedication to potential employer
Certified Trainer
Demonstrate your skills and dedication to potential employer
Certification
At AIDM Academy, we believe in recognizing your dedication and accomplishments. After successfully completing our Google Ads Course , we proudly present you with a prestigious certification.
Pratical Learning Concepts
Experienced Trainer
What You Will Get
- Domain And Hosting of 6000 for free
- 4 Specialised Certificates
- AI - Powered Tools
- SEO Softwares
- Recorded Classes
- Graphic Designing Tools
- Free Paid Plugins
- Landing Page Builder Tools
- Web Designing
- 1:1 Mentorship
Who Is This Course For?
Marketing Professionals
This google ads course is designed for working professionals from any field who want to expand their opportunities, stay ahead of the competition, and navigate the digital landscape effectively.
Entrepreneurs
This course equips small business owners & entrepreneurs with the knowledge and skills to reach a wider audience, increase brand visibility, and generate leads using various digital marketing strategies.
Career Switchers & Homemakers
This course is the perfect starting point for career switchers who are eager to dive into the dynamic world of digital marketing. The course is designed to empower a seamless transition into digital marketing, making you industry ready.
College Students
This google ads course enables college students to kickstart their careers by introducing them to basics as well as the advanced digital marketing subjects required to succeed in this high-demand industry.
People Say The Nicest Things
Charu Singh
Abhishek Sir at Digital Marketing Institute is amazing! His teaching style is engaging, making even the most complex concepts easy to comprehend. I feel fortunate to have been taught by such a knowledgeable and dedicated professional.
Roshni shekhar
I have learned from Mr. Abhishek Sir and I really appreciate his patience when students ask lots of questions he answers each and every question very calmly. I definitely recommend this institute where all the concepts are explained through live projects.
Aanchal Sinha
Must say it is a best digital marketing institute in Lucknow. Flexible classes and timings. I have been taught by Abhishek Srivastava Sir and never met a great mentor like him. Now, it’s been 3 years I am working as a senior social media project manager in Lucknow.
Shashwat Malhotra
It is the best digital marketing institute in lucknow. Abhishek Sir has in depth knowledge and he helped me to understand the core of digital marketing.
YASHI KRISHNA
Excellent training , guidance and support from Abhishek sir.. learn and enhance skills and gather more information in Digital marketing helps you with training and provide you the best for your carrier and further growth in digital marketing .
Lavkush Kumar
I joined their 4.5-month course and got an internship. Teachers are very helpful, specially Abhishek sir, he focuses on every student individually. One to one mentorship really helped me in knowing my mistakes and rectifying them.